Business, Management and Accounting · Social Sciences
| ISSN | 15252019 |
|---|---|
| Country | United Kingdom |
| Publisher | Taylor and Francis Ltd. |
| Subject Areas | Business, Management and Accounting · Social Sciences |
| Publication Type | Journals |
| Active Years | 2018-2021 |
| Website | Visit journal |
The Journal of Interactive Advertising JIA is a peerreviewed international journal which aims to promote knowledge related to the field of interactive advertising marketing and communication in the constantly expanding networked world. JIA is dedicated to publishing highquality original research focusing on advertising using interactive means including both online and offline to promote mutual actions among consumers messages and brands. Any original research related to all types of interactive advertising will be considered for publication. This includes all aspects of interactive advertising the roles of interactivity on advertising effectiveness interactive advertising in global and multicultural settings data analytics and methodological issues along with more macro aspects such as economic and social impacts of interactive advertising.
| Year | 2-Year IF | 3-Year IF | 4-Year IF |
|---|---|---|---|
| 2022 | 5.844 | 10.532 | 9.773 |
| 2021 | 8.077 | 7.442 | 7.442 |
| 2020 | 4.000 | 4.000 | 4.000 |
| 2019 | 1.692 | 1.692 | 1.692 |
Note: impact factor data for reference only.
SJR measures scientific influence, weighting citations by the prestige of the citing journal.
| Year | SJR Score |
|---|---|
| 2023 | 1.476 |
| 2022 | 2.505 |
| 2021 | 1.813 |
| 2020 | 0.898 |
| 2019 | 0.564 |
The H-Index measures both the productivity and citation impact of a journal's publications.
| Year | H-Index |
|---|---|
| 2023 | 19.000 |
| 2022 | 15.000 |
| 2021 | 11.000 |
https://mc.manuscriptcentral.com/ujia