Applied Marketing Analytics
Impact Factor & Key Scientometrics

Applied Marketing Analytics
Overview

Impact Factor

NA

H Index

3

Impact Factor

0.2

I. Basic Journal Info

Country

United Kingdom
Journal ISSN: 20547544, 20547552
Publisher: Henry Stewart Publications
History: 2018-2021
Journal Hompage: Link
How to Get Published:

Research Categories

Applied Marketing Analytics
Impact Factor by Web of Science

Index

SCIE/SSCI

Impact Factor

NA

by WOS

Ranking

NA

by WOS

Applied Marketing Analytics
SJR, SJR Impact Factor and H Index

H Index

3

SJR

Scopus Impact Factor

0.2

Applied Marketing Analytics
SJR Impact Factor 2-year, 3-year, 4-year

2-year
Impact Factor

0.2

3-year
Impact Factor

0.239

4-year
Impact Factor

0.2

Scope/Description:

Applied Marketing Analytics is the major professional journal publishing indepth peerreviewed articles on all aspects of measuring and analysing marketing performance to improve its effectiveness.Guided by its expert Editorial Board each quarterly 100page issueappearing both in print and onlinepublishes detailed practical articles written by and for marketing analytics professionals on innovative thinking strategies techniques software and applied research. Highquality articles and case studies demonstrate how major brands are collecting interpreting and analysing marketing data across the fullrange of digital and nondigital channels. Learn how to measure the effectiveness of your marketing initiatives more accurately and how to identify gaps in your marketing analytics program and what metrics support sound marketing decision makingand add to the bottom line.

II. Science Citation Report (SCR)



Applied Marketing Analytics
SCR Impact Factor

Applied Marketing Analytics
SCR Journal Ranking

Applied Marketing Analytics
SCImago SJR Rank

SCImago Journal Rank (SJR indicator) is a measure of scientific influence of scholarly journals that accounts for both the number of citations received by a journal and the importance or prestige of the journals where such citations come from.

Applied Marketing Analytics
Scopus 2-Year Impact Factor Trend

Note: impact factor data for reference only

Applied Marketing Analytics
Scopus 3-Year Impact Factor Trend

Note: impact factor data for reference only

Applied Marketing Analytics
Scopus 4-Year Impact Factor Trend

Note: impact factor data for reference only

Applied Marketing Analytics
Impact Factor History

2-year 3-year 4-year
  • 2021 Impact Factor
    0.2 0.239 0.239
  • 2020 Impact Factor
    0.396 0.396 0.396
  • 2019 Impact Factor
    0.167 0.167 0.167
  • 2018 Impact Factor
    0 0 0
  • 2017 Impact Factor
    NA NA NA
  • 2016 Impact Factor
    NA NA NA
  • 2015 Impact Factor
    NA NA NA
  • 2014 Impact Factor
    NA NA NA
  • 2013 Impact Factor
    NA NA NA
  • 2012 Impact Factor
    NA NA NA
  • 2011 Impact Factor
    NA NA NA
  • 2010 Impact Factor
    NA NA NA
  • 2009 Impact Factor
    NA NA NA
  • 2008 Impact Factor
    NA NA NA
  • 2007 Impact Factor
    NA NA NA
  • 2006 Impact Factor
    NA NA NA
  • 2005 Impact Factor
    NA NA NA
  • 2004 Impact Factor
    NA NA NA
  • 2003 Impact Factor
    NA NA NA
  • 2002 Impact Factor
    NA NA NA
  • 2001 Impact Factor
    NA NA NA
  • 2000 Impact Factor
    NA NA NA
Note: impact factor data for reference only

Impact Factor

Impact factor (IF) is a scientometric factor based on the yearly average number of citations on articles published by a particular journal in the last two years. A journal impact factor is frequently used as a proxy for the relative importance of a journal within its field. Find out more: What is a good impact factor?


III. Other Science Influence Indicators

Any impact factor or scientometric indicator alone will not give you the full picture of a science journal. There are also other factors such as H-Index, Self-Citation Ratio, SJR, SNIP, etc. Researchers may also consider the practical aspect of a journal such as publication fees, acceptance rate, review speed. (Learn More)

Applied Marketing Analytics
H-Index

The h-index is an author-level metric that attempts to measure both the productivity and citation impact of the publications of a scientist or scholar. The index is based on the set of the scientist's most cited papers and the number of citations that they have received in other publications

3

Applied Marketing Analytics
H-Index History