Journal of Brand Strategy
Impact Factor & Key Scientometrics

Journal of Brand Strategy
Overview

Impact Factor

NA

H Index

3

Impact Factor

0.257

I. Basic Journal Info

Country

United Kingdom
Journal ISSN: 2045855X, 20458568
Publisher: Henry Stewart Publications
History: 2018-2021
Journal Hompage: Link
How to Get Published:

Research Categories

Journal of Brand Strategy
Impact Factor by Web of Science

Index

SCIE/SSCI

Impact Factor

NA

by WOS

Ranking

NA

by WOS

Journal of Brand Strategy
SJR, SJR Impact Factor and H Index

H Index

3

SJR

Scopus Impact Factor

0.257

Journal of Brand Strategy
SJR Impact Factor 2-year, 3-year, 4-year

2-year
Impact Factor

0.257

3-year
Impact Factor

0.423

4-year
Impact Factor

0.257

Scope/Description:

Journal of Brand Strategy is the worlds leading professional and research journal publishing indepth peerreviewed articles and case studies on all aspects of brands.Guided by a senior Editorial Board consisting of leading branding experts each quarterly 100page issuepublished in print and onlineprovides detailed practical articles from leading branding professionals on innovative strategies techniques and trends together with the latest applied research in branding and detailed analysis of how leading brands are managed around the world. It does not publish advertising and all content is peerreviewed to ensure that it is of direct practical relevance to those working in the field.Journal of Brand Strategy has been accepted for inclusion in the abstract and citation database Scopus. Journal of Brand Strategy is listed in Cabells Directories of Publishing Opportunities.Articles address key topics includingBrand strategyCustomer engagementBrand positioningBrand architecture and portfolio managementBrand assessmentMeasuring brand equity and valueBranding and social mediaBrand designNamingBranding and new product developmentIdentifying opportunities for brand and marketingdriven growthBranding communicationsBrand relaunches and revitalisationBranding and employee engagementReputation and crisis managementBrand law and regulationBrand licensing

II. Science Citation Report (SCR)



Journal of Brand Strategy
SCR Impact Factor

Journal of Brand Strategy
SCR Journal Ranking

Journal of Brand Strategy
SCImago SJR Rank

SCImago Journal Rank (SJR indicator) is a measure of scientific influence of scholarly journals that accounts for both the number of citations received by a journal and the importance or prestige of the journals where such citations come from.

Journal of Brand Strategy
Scopus 2-Year Impact Factor Trend

Note: impact factor data for reference only

Journal of Brand Strategy
Scopus 3-Year Impact Factor Trend

Note: impact factor data for reference only

Journal of Brand Strategy
Scopus 4-Year Impact Factor Trend

Note: impact factor data for reference only

Journal of Brand Strategy
Impact Factor History

2-year 3-year 4-year
  • 2021 Impact Factor
    0.257 0.423 0.423
  • 2020 Impact Factor
    0.357 0.357 0.357
  • 2019 Impact Factor
    0.037 0.037 0.037
  • 2018 Impact Factor
    0 0 0
  • 2017 Impact Factor
    NA NA NA
  • 2016 Impact Factor
    NA NA NA
  • 2015 Impact Factor
    NA NA NA
  • 2014 Impact Factor
    NA NA NA
  • 2013 Impact Factor
    NA NA NA
  • 2012 Impact Factor
    NA NA NA
  • 2011 Impact Factor
    NA NA NA
  • 2010 Impact Factor
    NA NA NA
  • 2009 Impact Factor
    NA NA NA
  • 2008 Impact Factor
    NA NA NA
  • 2007 Impact Factor
    NA NA NA
  • 2006 Impact Factor
    NA NA NA
  • 2005 Impact Factor
    NA NA NA
  • 2004 Impact Factor
    NA NA NA
  • 2003 Impact Factor
    NA NA NA
  • 2002 Impact Factor
    NA NA NA
  • 2001 Impact Factor
    NA NA NA
  • 2000 Impact Factor
    NA NA NA
Note: impact factor data for reference only

Impact Factor

Impact factor (IF) is a scientometric factor based on the yearly average number of citations on articles published by a particular journal in the last two years. A journal impact factor is frequently used as a proxy for the relative importance of a journal within its field. Find out more: What is a good impact factor?


III. Other Science Influence Indicators

Any impact factor or scientometric indicator alone will not give you the full picture of a science journal. There are also other factors such as H-Index, Self-Citation Ratio, SJR, SNIP, etc. Researchers may also consider the practical aspect of a journal such as publication fees, acceptance rate, review speed. (Learn More)

Journal of Brand Strategy
H-Index

The h-index is an author-level metric that attempts to measure both the productivity and citation impact of the publications of a scientist or scholar. The index is based on the set of the scientist's most cited papers and the number of citations that they have received in other publications

3

Journal of Brand Strategy
H-Index History