Journal of Research in Interactive Marketing
Impact Factor & Key Scientometrics

Journal of Research in Interactive Marketing
Overview

Impact Factor

4.018

H Index

42

Impact Factor

9.962

I. Basic Journal Info

Country

United Kingdom
Journal ISSN: 20407122
Publisher: Emerald Group Publishing Ltd.
History: 2010-2021
Journal Hompage: Link
How to Get Published:

Research Categories

Journal of Research in Interactive Marketing
Impact Factor by Web of Science

Index

SCIE/SSCI

Impact Factor

4.018

by WOS

Ranking

3024

by WOS

Journal of Research in Interactive Marketing
SJR, SJR Impact Factor and H Index

H Index

42

SJR

Scopus Impact Factor

9.962

Journal of Research in Interactive Marketing
SJR Impact Factor 2-year, 3-year, 4-year

2-year
Impact Factor

9.962

3-year
Impact Factor

10.013

4-year
Impact Factor

9.962

Scope/Description:

With its origins in the discipline and practice of direct marketing the journal aims to publish progressive innovative and rigorous scholarly research for marketing academics and practitioners.Authors are encouraged to submit manuscripts which reflect cuttingedge thinking in interactive marketing as well as means by which organizations of all types forprofit nonprofit public sector government etc. can employ and improve the efficiency and effectiveness of interactive marketing strategies and tactics.Submissions focusing on both conceptual developments and empirical advances are encouraged with the emphasis on demonstrating compelling contributions to theory and practice. The Impact of the research to business policy and society should be explicit.Topics areas which will be addressed but are not necessarily limited to includeComparative studies of effective directmultichannel marketing activities across different markets and market regionsMeasuring the effectiveness of interactive marketing activitiesIdentifying appropriate interactive marketing activities across varying organizations and industriesInteractiveMultichannel marketing in the public sectornonprofit realmEthicallegal issues in interactive marketingApplying interactivemultichannel marketing to gain competitive advantageEstablishing and maintaining customer relationships through interactive marketing channels

II. Science Citation Report (SCR)



Journal of Research in Interactive Marketing
SCR Impact Factor

Journal of Research in Interactive Marketing
SCR Journal Ranking

Journal of Research in Interactive Marketing
SCImago SJR Rank

SCImago Journal Rank (SJR indicator) is a measure of scientific influence of scholarly journals that accounts for both the number of citations received by a journal and the importance or prestige of the journals where such citations come from.

Journal of Research in Interactive Marketing
Scopus 2-Year Impact Factor Trend

Note: impact factor data for reference only

Journal of Research in Interactive Marketing
Scopus 3-Year Impact Factor Trend

Note: impact factor data for reference only

Journal of Research in Interactive Marketing
Scopus 4-Year Impact Factor Trend

Note: impact factor data for reference only

Journal of Research in Interactive Marketing
Impact Factor History

2-year 3-year 4-year
  • 2021 Impact Factor
    9.962 10.013 9.096
  • 2020 Impact Factor
    4.648 4.633 4.95
  • 2019 Impact Factor
    3.333 3.639 3.898
  • 2018 Impact Factor
    2.457 2.919 3.38
  • 2017 Impact Factor
    2.054 2.796 3.387
  • 2016 Impact Factor
    2.212 2.796 2.829
  • 2015 Impact Factor
    1.605 1.717 1.789
  • 2014 Impact Factor
    1.884 NA NA
  • 2013 Impact Factor
    1.421 NA NA
  • 2012 Impact Factor
    1.667 NA NA
  • 2011 Impact Factor
    1.163 NA NA
  • 2010 Impact Factor
    0.488 NA NA
  • 2009 Impact Factor
    0.2 NA NA
  • 2008 Impact Factor
    0.1 NA NA
  • 2007 Impact Factor
    0 NA NA
  • 2006 Impact Factor
    NA NA NA
  • 2005 Impact Factor
    NA NA NA
  • 2004 Impact Factor
    NA NA NA
  • 2003 Impact Factor
    NA NA NA
  • 2002 Impact Factor
    NA NA NA
  • 2001 Impact Factor
    NA NA NA
  • 2000 Impact Factor
    NA NA NA
Note: impact factor data for reference only

Impact Factor

Impact factor (IF) is a scientometric factor based on the yearly average number of citations on articles published by a particular journal in the last two years. A journal impact factor is frequently used as a proxy for the relative importance of a journal within its field. Find out more: What is a good impact factor?


III. Other Science Influence Indicators

Any impact factor or scientometric indicator alone will not give you the full picture of a science journal. There are also other factors such as H-Index, Self-Citation Ratio, SJR, SNIP, etc. Researchers may also consider the practical aspect of a journal such as publication fees, acceptance rate, review speed. (Learn More)

Journal of Research in Interactive Marketing
H-Index

The h-index is an author-level metric that attempts to measure both the productivity and citation impact of the publications of a scientist or scholar. The index is based on the set of the scientist's most cited papers and the number of citations that they have received in other publications

42

Journal of Research in Interactive Marketing
H-Index History