SCI Journal

Impact Factor Database

Journal of Public Policy and Marketing

Basic Journal Info


United States
Journal ISSN: 07439156, 15477207
Publisher: American Marketing Association
History: 1996-ongoing
Journal Hompage: Link

Research Categories

Impact Factor Ranking

Business, Management and Accounting


JPP&M publishes articles on (1) current public policy subjects and (2) enduring conceptual or empirical studies that have public policy implications. First, because JPP&M publishes articles on current public policy issues, manuscripts that address topical problems are strongly encouraged. The focus of articles should be thoughtful and insightful analyses of public issues that affect the profession of marketing. Articles should be scholarly, practical, and well documented, and they should meet generally accepted standards for conceptual and analytical rigor appropriate for a premier professional journal. Recent issues addressed in the journal have included consumer privacy, product warnings, deregulation, the role of the FTC and the state in regulating marketing and advertising, health care, pricing, international trade, and vulnerable populations. Second, JPP&M encourages the submission of manuscripts that advance theory development or research methods in the field. For example, manuscripts that focus on understanding consumers' processing of warning messages, developing methods for clustering products into relevant markets for antitrust analysis, or providing ethical foundations of appropriate marketing activity are suitable for publication. Stimulating Interest in Marketing and Public Policy Research JPP&M endeavors to inform its readers about ongoing public policy debates. Therefore, the journal encourages the submission of thoughtful statements on current controversies as a means of influencing the direction of further research. JPP&M also encourages young scholars to submit manuscripts on marketing and public policy topics. The journal will continue to play a significant role in helping emerging scholars develop their research programs.

Journal of Public Policy and Marketing

Impact Factor Trend 2000 - 2018 / 2019
Note: impact factor data for reference only

Impact Factor

The impact factor (IF) or journal impact factor (JIF) of an academic journal is a scientometric factor based on the yearly average number of citations on articles published by a particular journal in the last two years. In other words, the impact factor of 2020 is the average of the number of cited publications divided by the citable publications of a journal. A journal impact factor is frequently used as a proxy for the relative importance of a journal within its field. Normally, journals with higher impact factors are often deemed to have more influence than those with lower ones. However, the science community has also noted that review articles typically are more citable than research articles.

(Read More: What is a good impact factor?)

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Journal of Public Policy and Marketing

Impact Factor History
  • 2018 / 2019 Impact Factor 2.787
  • 2017 Impact Factor 2.415
  • 2016 Impact Factor 2.529
  • 2015 Impact Factor 1.788
  • 2014 Impact Factor 2.047
  • 2013 Impact Factor 1.967
  • 2012 Impact Factor 1.839
  • 2011 Impact Factor 2.178
  • 2010 Impact Factor 1.500
  • 2009 Impact Factor 1.872
  • 2008 Impact Factor 1.192
  • 2007 Impact Factor 1.582
  • 2006 Impact Factor 0.782
  • 2005 Impact Factor 1.525
  • 2004 Impact Factor 0.964
  • 2003 Impact Factor 0.885
  • 2002 Impact Factor 1.096
  • 2001 Impact Factor 1.154
  • 2000 Impact Factor 0.596
Note: impact factor data for reference only

3-Years Average
Impact Factor


3-Years Growth
Impact Factor


5-Years Average
Impact Factor


5-Years Growth
Impact Factor


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Other Journal Impact Indicator

Any journal impact factor or scientometric indicator alone will not give you the full picture of a science journal. That’s why every year, scholars review current metrics to improve upon them and sometimes come up with new ones. There are also other factors to sider for example, H-Index, Self-Citation Ratio, SJR (SCImago Journal Rank Indicator) and SNIP (Source Normalized Impact per Paper). Researchers may also consider the practical aspect of a journal such as publication fees, acceptance rate, review speed.

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Journal of Public Policy and Marketing


The h-index is an author-level metric that attempts to measure both the productivity and citation impact of the publications of a scientist or scholar. The index is based on the set of the scientist's most cited papers and the number of citations that they have received in other publications


Journal of Public Policy and Marketing

SCImago Journal Rank (SJR)

SCImago Journal Rank (SJR indicator) is a measure of scientific influence of scholarly journals that accounts for both the number of citations received by a journal and the importance or prestige of the journals where such citations come from.