Journal of Public Policy and Marketing
Impact Factor & Key Scientometrics

Journal of Public Policy and Marketing
Overview

Impact Factor

4.5

H Index

80

Impact Factor

5.258

I. Basic Journal Info

Country

United States
Journal ISSN: 07439156, 15477207
Publisher: American Marketing Association
History: 1996-ongoing
Journal Hompage: Link
How to Get Published:

Research Categories

Journal of Public Policy and Marketing
Impact Factor by Web of Science

Index

SCIE/SSCI

Impact Factor

4.5

by WOS

Ranking

2404

by WOS

Journal of Public Policy and Marketing
SJR, SJR Impact Factor and H Index

H Index

80

SJR

1.162

Scopus Impact Factor

5.258

Journal of Public Policy and Marketing
SJR Impact Factor 2-year, 3-year, 4-year

2-year
Impact Factor

5.258

3-year
Impact Factor

4.061

4-year
Impact Factor

5.258

Scope/Description:

JPP&M publishes articles on (1) current public policy subjects and (2) enduring conceptual or empirical studies that have public policy implications. First, because JPP&M publishes articles on current public policy issues, manuscripts that address topical problems are strongly encouraged. The focus of articles should be thoughtful and insightful analyses of public issues that affect the profession of marketing. Articles should be scholarly, practical, and well documented, and they should meet generally accepted standards for conceptual and analytical rigor appropriate for a premier professional journal. Recent issues addressed in the journal have included consumer privacy, product warnings, deregulation, the role of the FTC and the state in regulating marketing and advertising, health care, pricing, international trade, and vulnerable populations. Second, JPP&M encourages the submission of manuscripts that advance theory development or research methods in the field. For example, manuscripts that focus on understanding consumers' processing of warning messages, developing methods for clustering products into relevant markets for antitrust analysis, or providing ethical foundations of appropriate marketing activity are suitable for publication. Stimulating Interest in Marketing and Public Policy Research JPP&M endeavors to inform its readers about ongoing public policy debates. Therefore, the journal encourages the submission of thoughtful statements on current controversies as a means of influencing the direction of further research. JPP&M also encourages young scholars to submit manuscripts on marketing and public policy topics. The journal will continue to play a significant role in helping emerging scholars develop their research programs.

II. Science Citation Report (SCR)



Journal of Public Policy and Marketing
SCR Impact Factor

Journal of Public Policy and Marketing
SCR Journal Ranking

Journal of Public Policy and Marketing
SCImago SJR Rank

SCImago Journal Rank (SJR indicator) is a measure of scientific influence of scholarly journals that accounts for both the number of citations received by a journal and the importance or prestige of the journals where such citations come from.

1.162

Journal of Public Policy and Marketing
Scopus 2-Year Impact Factor Trend

Note: impact factor data for reference only

Journal of Public Policy and Marketing
Scopus 3-Year Impact Factor Trend

Note: impact factor data for reference only

Journal of Public Policy and Marketing
Scopus 4-Year Impact Factor Trend

Note: impact factor data for reference only

Journal of Public Policy and Marketing
Impact Factor History

2-year 3-year 4-year
  • 2021 Impact Factor
    5.258 4.061 4.31
  • 2020 Impact Factor
    2.477 2.739 3.421
  • 2019 Impact Factor
    2.133 3.537 3.882
  • 2018 Impact Factor
    2.673 2.826 2.976
  • 2017 Impact Factor
    2.405 2.589 2.564
  • 2016 Impact Factor
    2.853 2.833 3.069
  • 2015 Impact Factor
    2.019 2.469 2.931
  • 2014 Impact Factor
    1.925 NA NA
  • 2013 Impact Factor
    2 NA NA
  • 2012 Impact Factor
    1.828 NA NA
  • 2011 Impact Factor
    2.191 NA NA
  • 2010 Impact Factor
    2 NA NA
  • 2009 Impact Factor
    2.034 NA NA
  • 2008 Impact Factor
    1.241 NA NA
  • 2007 Impact Factor
    1.661 NA NA
  • 2006 Impact Factor
    0.754 NA NA
  • 2005 Impact Factor
    1.419 NA NA
  • 2004 Impact Factor
    0.883 NA NA
  • 2003 Impact Factor
    0.667 NA NA
  • 2002 Impact Factor
    0.851 NA NA
  • 2001 Impact Factor
    1.214 NA NA
  • 2000 Impact Factor
    0.578 NA NA
Note: impact factor data for reference only

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Impact Factor

Impact factor (IF) is a scientometric factor based on the yearly average number of citations on articles published by a particular journal in the last two years. A journal impact factor is frequently used as a proxy for the relative importance of a journal within its field. Find out more: What is a good impact factor?


III. Other Science Influence Indicators

Any impact factor or scientometric indicator alone will not give you the full picture of a science journal. There are also other factors such as H-Index, Self-Citation Ratio, SJR, SNIP, etc. Researchers may also consider the practical aspect of a journal such as publication fees, acceptance rate, review speed. (Learn More)

Journal of Public Policy and Marketing
H-Index

The h-index is an author-level metric that attempts to measure both the productivity and citation impact of the publications of a scientist or scholar. The index is based on the set of the scientist's most cited papers and the number of citations that they have received in other publications

80

Journal of Public Policy and Marketing
H-Index History