SCI Journal

Impact Factor Database

Journal of Interactive Marketing

Basic Journal Info

Country

United States
Journal ISSN: 10949968, 15206653
Publisher: Elsevier Inc.
History: 1997-ongoing
Journal Hompage: Link
Note:

Research Categories

Impact Factor Ranking

Business, Management and Accounting
30

Scope/Description:

Our vision is to be a premier academic journal with high managerial relevance in the area of interactive marketing. We want the Journal of Interactive Marketing to be a thought leader and catalyst for shaping ideas and issues associated with electronic, interactive, and direct marketing environments. We would like to continually improve the quality of papers published and raise the awareness and visibility of the journal. We plan to continue publishing high–quality, leading–edge, original ideas, methodologies theories and applications on any aspect of interactive marketing. The papers should address managerially important problems and have the potential to impact managerial thinking and practice in this area.

Journal of Interactive Marketing

Impact Factor Trend 2000 - 2018 / 2019
Note: impact factor data for reference only

Impact Factor

The impact factor (IF) or journal impact factor (JIF) of an academic journal is a scientometric factor based on the yearly average number of citations on articles published by a particular journal in the last two years. In other words, the impact factor of 2020 is the average of the number of cited publications divided by the citable publications of a journal. A journal impact factor is frequently used as a proxy for the relative importance of a journal within its field. Normally, journals with higher impact factors are often deemed to have more influence than those with lower ones. However, the science community has also noted that review articles typically are more citable than research articles.

(Read More: What is a good impact factor?)

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Journal of Interactive Marketing

Impact Factor History
  • 2018 / 2019 Impact Factor 6.556
  • 2017 Impact Factor 4.523
  • 2016 Impact Factor 6.692
  • 2015 Impact Factor 6.000
  • 2014 Impact Factor 6.409
  • 2013 Impact Factor 4.391
  • 2012 Impact Factor 1.918
  • 2011 Impact Factor 3.481
  • 2010 Impact Factor 5.043
  • 2009 Impact Factor 4.486
  • 2008 Impact Factor 2.571
  • 2007 Impact Factor 3.345
  • 2006 Impact Factor 2.771
  • 2005 Impact Factor 1.627
  • 2004 Impact Factor 1.723
  • 2003 Impact Factor 1.644
  • 2002 Impact Factor 1.333
  • 2001 Impact Factor 0.815
  • 2000 Impact Factor 0.889
Note: impact factor data for reference only

3-Years Average
Impact Factor

5.924

3-Years Growth
Impact Factor

-2%

5-Years Average
Impact Factor

6.036

5-Years Growth
Impact Factor

2%

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Other Journal Impact Indicator

Any journal impact factor or scientometric indicator alone will not give you the full picture of a science journal. That’s why every year, scholars review current metrics to improve upon them and sometimes come up with new ones. There are also other factors to sider for example, H-Index, Self-Citation Ratio, SJR (SCImago Journal Rank Indicator) and SNIP (Source Normalized Impact per Paper). Researchers may also consider the practical aspect of a journal such as publication fees, acceptance rate, review speed.

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Journal of Interactive Marketing

H-Index

The h-index is an author-level metric that attempts to measure both the productivity and citation impact of the publications of a scientist or scholar. The index is based on the set of the scientist's most cited papers and the number of citations that they have received in other publications

91

Journal of Interactive Marketing

SCImago Journal Rank (SJR)

SCImago Journal Rank (SJR indicator) is a measure of scientific influence of scholarly journals that accounts for both the number of citations received by a journal and the importance or prestige of the journals where such citations come from.

2.81