SCI Journal

Impact Factor Database

Journal of Marketing

Basic Journal Info


United States
Journal ISSN: 15477185, 00222429
Publisher: American Marketing Association
History: 1969, 1971, 1973, 1977, 1979-1981, 1996-ongoing
Journal Hompage: Link
You can find more information about getting published on this journal here:

Research Categories

Journal of Marketing

Impact Factor


Impact Factor


Impact Factor



The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Editorial Objective The fundamental editorial objective of JM is to publish the most impactful, thought-leading substantive research in the marketing discipline. This is expressed by the journal’s founding objectives: (1) to advance the science and practice of marketing (to make a difference by adding to what we know about marketing phenomena and changing how we study and practice marketing); and (2) to serve as a bridge between the scholarly and the practical, each of which has a vital stake in what is happening on the other side. JM is committed to publishing the highest quality articles that have the potential to advance marketing theory and practice regardless of topic, theory, method, or level of analysis.

Journal of Marketing

2-year Impact Factor Trend
Note: impact factor data for reference only

Journal of Marketing

3-year Impact Factor Trend
Note: impact factor data for reference only

Journal of Marketing

4-year Impact Factor Trend
Note: impact factor data for reference only

Impact Factor

The impact factor (IF) or journal impact factor (JIF) of an academic journal is a scientometric factor based on the yearly average number of citations on articles published by a particular journal in the last two years. In other words, the impact factor of 2020 is the average of the number of cited publications divided by the citable publications of a journal. A journal impact factor is frequently used as a proxy for the relative importance of a journal within its field. Normally, journals with higher impact factors are often deemed to have more influence than those with lower ones. However, the science community has also noted that review articles typically are more citable than research articles.

Find out more: What is a good impact factor?
And check out: How to get published in a top science journal?

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Journal of Marketing

Impact Factor History
  • 2019 Impact Factor 6.765
  • 2018 Impact Factor 9.022
  • 2017 Impact Factor 8.351
  • 2016 Impact Factor 6.095
  • 2015 Impact Factor 5.240
  • 2014 Impact Factor 6.344
  • 2013 Impact Factor 5.924
  • 2012 Impact Factor 6.292
  • 2011 Impact Factor 8.191
  • 2010 Impact Factor 5.670
  • 2009 Impact Factor 5.962
  • 2008 Impact Factor 5.761
  • 2007 Impact Factor 6.500
  • 2006 Impact Factor 7.756
  • 2005 Impact Factor 5.522
  • 2004 Impact Factor 5.508
  • 2003 Impact Factor 3.981
  • 2002 Impact Factor 3.920
  • 2001 Impact Factor 3.514
  • 2000 Impact Factor 3.645
Note: impact factor data for reference only

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Other Journal Impact Indicator

Any journal impact factor or scientometric indicator alone will not give you the full picture of a science journal. That’s why every year, scholars review current metrics to improve upon them and sometimes come up with new ones. There are also other factors to sider for example, H-Index, Self-Citation Ratio, SJR (SCImago Journal Rank Indicator) and SNIP (Source Normalized Impact per Paper). Researchers may also consider the practical aspect of a journal such as publication fees, acceptance rate, review speed.

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Journal of Marketing


The h-index is an author-level metric that attempts to measure both the productivity and citation impact of the publications of a scientist or scholar. The index is based on the set of the scientist's most cited papers and the number of citations that they have received in other publications


Journal of Marketing

SCImago Journal Rank (SJR)

SCImago Journal Rank (SJR indicator) is a measure of scientific influence of scholarly journals that accounts for both the number of citations received by a journal and the importance or prestige of the journals where such citations come from.